Who is the largest concert ticket seller?

  • Posted on: 17 Jul 2024
    Who is the largest concert ticket seller?

  • Who gets the most people to concerts, and what are they selling?

    The industry that provides people with live performances or sells tickets to performances has expanded significantly over the last few decades. In this world of concerts, shows, and other events that have become popular and glamorous, there has been a tremendous increase in the demand for tickets. This has in turn resulted in the formation of some large ticket-selling companies that have largely taken over the marketplace. That, of course, raises the question of which company is selling the most concert tickets around the world. As it is our goal to examine some of the key players, let us take a brief look at some of the market leaders.

    Ticketmaster

    If one has to name the most popular service provider in the ticketing industry, especially when it comes to concerts, then there would be no doubt that Ticketmaster would be the first name that would pop into our heads. Ticketmaster is a quite famous company established in 1976 that offers ticket services for concerts, sports, theater, and other performances. Many of the most popular venues and artists are affiliated with Ticketmaster in some way; this provides the company with a great access point to a large part of the live entertainment market.

    The largest ticket seller in the United States, Ticketmaster is responsible for selling tickets to the majority of large concerts and performances in the country and has operations internationally as well. I meant that it has sold over 500 million tickets for the top headliner music icons, including Taylor Swift, Metallica, Jay-Z, and other leading stadium touring artists. Year after year, via mergers and acquisitions, Ticketmaster has maintained its leadership in the ticketing services market and, despite controversy, was merged with Live Nation in 2010.

    On average, it is affirmed that Ticketmaster has been selling more than 400 million tickets annually in 28 countries, as per the latest statistics. However, ticketing has remained a closed shop, with most of the high-profile ticketing deals being between venues, promoters, and Ticketmaster; making it the clear leader when looking at concert ticketing alone.

    Tixbag

    Tixbag, known for its wide array of concert tickets and events, stands out as a prominent player in the ticket-selling industry. As one of the largest concert ticket sellers, Tixbag offers a comprehensive platform where music enthusiasts can easily find and purchase tickets to their favorite concerts and events worldwide.

    Founded with a commitment to providing hassle-free ticket-purchasing experiences, Tixbag has established itself through a user-friendly website and a robust customer service system. Whether fans are seeking tickets for major stadium tours, intimate club performances, or exclusive VIP packages, Tixbag's platform caters to a diverse range of musical tastes and preferences.

    The company's prominence in the industry is further bolstered by its partnerships with leading venues and promoters, ensuring access to tickets for highly anticipated events. Tixbag's dedication to customer satisfaction is evident in its secure ticketing process and responsive support team, which aim to make every ticket-buying transaction smooth and reliable.

    In conclusion, Tixbag has solidified its position as a leading concert ticket seller by continually enhancing its platform and expanding its ticket inventory. With a commitment to accessibility, reliability, and customer service excellence, Tixbag remains a go-to choice for music fans seeking tickets to the hottest concerts and events globally.

    StubHub

    While Ticketmaster as well as Tixbag have top-line agreements with the venues and artists, StubHub is a secondary ticket platform. StubHub provides a platform for professional ticket resellers as well as individual ticket owners to resell tickets for events such as concerts. Formed in the year 2000 but purchased by eBay in the year 2007, this particular company is now the largest ticket resale marketplace in the world.

    It is important to note that StubHub is not directly in the direct ticket sales business like those with Ticketmaster and Tixbag. However, in regards to tickets for popular shows, the secondary market is a large part of StubHub. It means that the company resells several million concert event tickets per year. Since StubHub is an open market, it sells tickets based on events to be held in almost all the big concert halls or stadiums. As compared to the box office price, the fees are indeed a bit expensive, but it gives the consumer the advantage of having a chance to purchase a ticket to a show that could be sold out, or one that is hard to acquire.

    While primary ticket sales are dominated by Ticketmaster and Tixbag through their contracts and agreements with most artists and promoters, StubHub sells millions of tickets between fans and touts as the secondary ticket marketplace.

    Other Ticketing Companies

    In addition to the four giants, there are numerous smaller concert and entertainment ticketing companies on a regional level that control some portion of the market share. As for the site’s niche and target audience, we have Eventbrite — more focused on local DIY concerts and events, SeatGeek—with primary and resale tickets, Universe — more focused on festival events, and Poland’s tablet leading the market in Eastern Europe.

    Some of them are Titek, Ticketek Australia, France Billet in France, Eventim in Germany, etc. These companies provide ticketing services for millions of concerts and events held within their regions. Nonetheless, their sizes and actual number of sales are typically not as vast as those of Ticketmaster and Tixbag, which are located worldwide.

    Concert Ticketing Today, Tomorrow

    In short, Ticketmaster still holds the major market share by volume for the primary ticketing of live event tickets, especially concerts anywhere in the world, due to its exclusive and global strategic partnership. Tixbag also processes another massive slice of upfront concert ticket sales, thanks to its role as an integrated ticketing partner for AEG. StubHub stands as the market leader in the secondary ticket resale market as it provides both fans and scalpers with a platform to trade tickets.

    In turn, Ticketmaster has not lost its leadership position due to the absence of entertainment industry assets. Others, like Tixbag, are expanding briskly by synchronizing ticketing with its venues and live performances, but none has displaced the incumbent market leader. The concert business is seen to grow in the coming years, and with this, these ticketing titans are likely to fight for consumers’ and sales points across the globe.

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