When How Much Does Taylor Swift Make Per Concert Eras Tour?
How Much Money Does She Earn Per Performance?
Hence, Taylor Swift is arguably one of the most popular singers in the world of pop music. Swift has been active in the industry for over 15 years and has built a huge fan base that has helped her set records in the industry. Her latest tour which she called the Eras Tour is no exception. The Eras Tour is expected to become the most profitable one in the history of Taylor Swift’s concerts, with a potential gross revenue of over $500 billion. But how much does Swift herself get to pocket per show? Let's take a look.
Swift’s Eras Tour ticket prices are on the higher end, with the average ticket price ranging from $475 to $539. For stadium shows seating 50,000 fans, that comes to approximately $25 million gross gross per show. But Swift does not earn all of that money for herself. Subtracting the venue’s take as well as Live Nation’s promoter fee, Swift would be left with roughly 60% of the remaining. For example, if Swift sold out a 50,000-seat stadium for a concert with tickets costing an average of $500 and if the venue/promoter took 40% of the ticket revenue, then Swift had approximately 15 million dollars per show.
However, these are average numbers and estimates only. Ticket prices and venue size may vary from market to market, which results in different gross incomes per show. Her performances at SoFi Stadium in Los Angeles grossed over 110K each night and easily would have grossed Swift $20M+ in one of her most lucrative markets. Smaller market shows on the other hand may generate only $10 million gross for Swift but other parties share from the same. That is why the average per show for the tour may be around $ 15 million for Swift, but the figure varies by market.
However, there are so many other factors that determine how much Swift takes home per show as discussed below. Other revenue sources such as merchandise and parking also add some depth into Swift’s pocket. Furthermore, most of the shows performed by Swift have collaborations with other famous artists such as Phoebe Bridgers, Haim, Paramore, and many others. There can be no doubt that such special guests increase ticket sales and their price, which in turn brings significant additional revenue to Swift every time they are on stage. So, for instance, Taylor Swift will be paid significantly more for her concert if there is a guest performer than in the case when she has no guest.
In diversifying Swift’s per-show earnings, other factors include how she structures her touring party by paying some of them from her share. While Swift herself takes about 60% of the net revenue for her tours, not all of that money goes into her pocket. Swift has hundreds of touring personnel which include dancers, the band, stage, and lighting crews, security, and others. She also has to cater for other costs that accompany the production of a show of this magnitude, for instance, fireworks, video screens, moving stages, etc. After all the touring personnel, production costs, and miscellaneous expenses have been taken care of, estimates put Swift’s actual per-show personal expense at about $5- $10m depending on the city.
When performed at this rate, the Eras Tour is expected to complete its North American leg with more than 50 concerts before moving on to other continents. If the tour ends at around 75 shows and Swift is earning $10 million per show, then the pop star will earn $750 million after the tour is completed. And remember, that is only one tour. To date, Swift has an estimated net worth of $570 million in her lifetime. Swift is only 32 years old, which means that she could be at least a few more years away from the zenith of her touring and revenues. Her 2018 Reputation Stadium Tour earned more than $250 million for 38 performances in North America and Europe. As she goes on tour and releases new albums, her shows are bound to become even larger, grander, and more in demand. Her earnings ratios indicate she may be the first billionaire musician within the next decade. While being the highest-paid woman in music, Swift has yet to give a shot when it comes to touring earnings and making history.
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