Do ticket prices go down on Tuesdays?

  • Posted on: 10 Jul 2024
    Do ticket prices go down on Tuesdays?

  • The weekly pattern of ticket prices: does the ‘Tuesday drop’ really exist?

    Tuesday is one of the days of the week that are considered to have few business and commercial activities. To people, Monday is often not a bright start of a new week but a continuation of a boring weekdays. Hence, it can be stated that the demand for all kinds of products remains substandard on Tuesdays in most industries. This leads to the common perception that you will find the prices lowering on Tuesday in a bid to spur more sales. However, is there any merit to this notion regarding the price of tickets? Here is a close evaluation of whether indeed tickets are cheaper on Tuesday to bust this myth.

    An Analysis of the Theory Related to the Prices Set on Every Tuesday

    The rationale for Tuesday discounts is as follows and can be explained by supply-side or demand-side economics. When demand is low, the suppliers will reduce its price to try and create demand for their products. Apparently, Tuesday is one of the days with low business compared to the weekend or even other days of the week, so vendors are meant to lower their ticket prices to entice customers.

    Also, vendors consider occupancy and attendance or viewership, since most of them are interested in the actual occupancy of seats. Filled venues are more stimulating than empty spaces, and guests prefer full environments that generate loud, enthusiastic, and energetic noise. The problem of slow ticket sales on Tuesday might be solved by discounting them further to fill more seats.

    The theory applies across a wide range of tickets options, including.

    Admission tickets to concerts and theaters

    Theme park admissions

    Sporting events tickets

    Movie tickets

    Domestic airlines tickets, domestic and international train tickets

    Event admissions

    If consumers are not likely to buy tickets to such events often on Tuesdays compared to prior trends, lower prices can be rational for sellers.

    Signs of Tuesday as the day when people can get a ticket at a cheaper price

    Even assuming that the above reasoning for having Tuesday discounts is sound, is there empirical proof to substantiate that ticket prices always go down on Tuesday? The evidence is mixed.

    In some of the ticket categories, especially flight tickets and rail tickets, the ticket prices may not be constant due to one reason or another. Airline and train services are other companies that can change their prices based on expected traffic, competitor routes, and fuel prices, among others. I am sure there are so many other factors which make it unreasonable to mention Tuesday as the international day of offering low prices for travel tickets.

    However, there are some ticket genres where Tuesdays see more frequent price drops compared to other days.

    Movie Tickets: Most cinema houses have midweek deals, with Tuesdays being the day that most offer cut-priced movie tickets. For example, there are promotions like $5 Ticket Tuesdays in Regal and AMC. They also tend to regularly offer Tuesday ticket deals across most independent cinemas.

    Theme Parks: Some of the destinations, such as Six Flags and SeaWorld, have Tuesday discounts to level the number of visitors throughout the week. Pricing of single-day admission at a relatively low level during Tuesdays assures parents a cheaper option during the working week.

    Concert and Theater Tickets: Tickets sale slow down during Tuesdays: this is one of the major concerns of concert venues, theaters, comedy clubs and more. Tuesday promotions assist in ensuring that there are individuals who are eagerly waiting for a chance to purchase tickets for entertainment purposes during the week.

    Thus, even though the Tuesday discounts cannot be taken as a barometer for every genre of tickets, certain industries do respond to Tuesday promotions to boost midweek business, which does go in favour of the discount theory.

    Why Other Industries Do Not Use Tuesday Tickets

    Despite the fact that there are many cases, where theaters, theme parks, concert venues, and other similar attractions offer cheaper tickets on Tuesday than on any other day of the week, this particular price drop theory cannot be considered a definite universal one. Many ticket-selling industries avoid running Tuesday sales.

    Professional Sports: Another difference is that while most theme parks offer different prices for weekdays, professional sports teams set similar prices during weekdays. Fans have also been known to plan way ahead, and the sales of tickets never go low at midweek games. Offering incentives to encourage attendance might be risky because it could create a negative perception of it.

    Broadway Shows: The competitive New York theater environment allows new Broadway productions to sell their product for ultra-boutique rates on a nightly basis, with little if any respite midweek. Thursday shows are slightly lower than other weekdays; however, the top shows do not have many open seats at all.

    Metro Transit Systems: In general, transit agencies do not cut fare prices on Tuesday since cheaper prices would cut into the agency’s revenue while not necessarily gaining more riders. Some people travel in buses and subways by force; hence, they are forced to travel.

    Thus, some industries that are predestined to have stable nonweekend demand during the weekdays, such as professional sports and transport, do not apply Tuesday price decreases. There are also no tendencies to provide Broadway shows at a lower price because of the immensely large number of people who are ready to pay for a ticket.

    Are you more likely to get cheaper tickets on a Tuesday night?

    Well, what does all of this mean for consumers who are willing to find fantastic ticket deals through effective Tuesday shopping? Here are some key takeaways on whether Tuesday sees the lowest prices across different ticket categories.

    Airfare/rail tickets: often unsure about the daily offers on Tuesday or when the prices of the products are likely to be changed.

    Movie tickets: Somewhat trustworthy Tuesday offers from popular movie theaters.

    Theme parks: notably popular for single day tickets sold on Tuesday, which make families go for the park.

    Concerts/shows: It is advisable to check for sites that operate on Tuesday deals, especially during the weekdays that are not so busy.

    Pro sports: In as much as Tuesday games could provide specials during the week, they do not do so during the weekends.

    Broadway: Tuesday or midweek specials on hot events? Nope.

    Transit: In addition, fares for public transportation do not experience any change in their rates on a weekly basis.

    However, there are cases when it is irregular, which means that some massive events push the demand for every day of the week, but when it comes to entertainment places such as a theme park or a cinema, Tuesday would be among those most frequently offered as a discount day. So while travellers and commuters were expecting or waiting for some sort of Tuesday sale, they should not hold their breath.

    In conclusion, the use of scoring to secure sweet Tuesday ticket deals therefore largely depends on the kind of tickets that one wants to obtain. However, in many situations, Tuesday promotions continue to be a tool for stimulating revenue-generating activities in midweek, which is generally less busy.